Creative product design studio
01 - WELCOME
sharp+nimble™ is the design studio of Bilal Mechairia. We specialize in producing compelling, tailored digital experiences. We work on:
02 - Services
Since 2014, our mission has been to create innovative digital experiences for our clients. We specialize in:
04 - Past Clients
We are honored to have worked with amazing clients at the studio. Here are just a few:
Johnson & Johnson
Copyright 2014-2016 sharp+nimble,llc.
Homebase: Washington DC Area
Services: UX, UI, Motion
sharp+nimble, in cooperation with Oven Bits and Conde Naste New York, designed the hallmark iOS application for Vogue. The app went on to be the #1 Featured App on the Apple Store for three weeks in a row. Every touchpoint was optimized for iphone6+. Beautiful interactions and transitions, mindful notifications, curated articles tailored for each Vogue reader and desktop-quality media access across the app.
Our goal was to find an overall enjoyable reading experience. For us, that meant articles that are curated for taste, articles that are easy to navigate and explore, and articles that feel dynamic. In our search, we compiled the kinds of interactions that we hoped would culminate in a best-of-breed reading experience.
Vogue readers needed unlimited access to Vogue content. We created an interface that got out of the way while offering users access to the tools and interactions they expected. With the Vogue reader in mind, the design mantra for the Vogue interface was always less is more.
Crafting compelling interactions for the advertising content meant keeping with the same high-quality design standards as the rest of the app. Each ad space featured beautiful brand messaging. The still and motion clips were treated elegantly then seamelessly integrated into the app.
The Vogue App was the #1 Featured App on the Apple Store for three weeks in a row and it continues to see success with strong engagement metrics and rave reviews from Vogue readers.
"I didn't expect this kind of animation. It adds so much to the experience." Vogue Creative Director
Services: UX, UI, Motion
In cooperation with DID and the Tylenol team, we created a compelling and educational experience for Tylenol customers to choose the right pain reliever for them and their family. We designed an array of tools and content to help promote the safe use of pain relievers and compare/contrast Tylenol versus other options.
Our mission was to refresh the Tylenol.com homepage with safety and dosing as the highlight for the new homepage. We created a modified page layout and created new content throughout the section of the site.
We worked on a series of tools for tylenol customers. The mission was to turn complex and utilitarian content into a digestable format for Tylenol customers.
The most comprehensive of educational tools we designed was the "Know the Diffrence" (KTD) tool. The KTD tool helps tylenol customers compare and contrast the safety of Tylenol compared to alternative OTC pain relief options (namely NSAIDs).
We created responsible and engaging educational experiences for millions. Tylenol customers now have an easy to understand educational resource they can use to make the best decisions for them and their family.
"I love the interaction you used for the "Know The Difference" tools." Tylenol Creative Director
Services: UX, UI, Dev
The SmartTV platform was one of the first of it's kind, app-based television platforms. In 2014, sharp+nimble and the Samsung innovation team embarked on creating a connected television experience for multimember households. At the core is a re-imagined setup process.
The setup process was designed to utilize each user's Facebook account. With Facebook login, we designed a setup process that takes only a minute or two to get everyone in the household setup and ready to go. We also created an expedited manual process for non-Facebook users.
We designed a comprehensive set of interactions for users to easily manage every account in the household. Once all of the users have been created, the information from each Facebook account generates personalized show lineups, app recommendations, and more.
Each user's content is automatically generated based on their Facebook preferences and history.
We created a prototype experience that was integrated into the primary software for Samsung Smart TV. Prototoyping allowed us to create a variety of iterations to test our hypotheses. After feedback, the best of our hypotheses were shipped to more than 100 million users.
"This is the best TV setup process I've ever seen." Samsung Innovation Director
Services: UX, UI, Motion
A self-initiated exploration. We've created a collection of interface and interaction experiments meant to explore the possibilites of the kinds of interactions we can implement into our client work. This kind of internally driven work enriches our clients experinces and aloows us to flex our creative muscles. Here is a small selection from 2015. See all of the work on Dribbble.
We focused on bringing 3d interactions and animation to a variety of experiences. We've featured a few examples from this study and we continue to push the envelope in this space.
We think there's opportunity to create compelling mobile interactions even in a mature design patterns. We created dynamic animations to test what feels satisfying for users.
Complex touch interactions are often reserved for high-end kiosk experiences. We wanted to explore this space and create unique animations for everyday interactions.
We continue to explore the impact of a variety of techniques on interfaces. We're always exploring this across a multitude of channels and touchpoints, from email to virtual reality.
Services: Strategy, Branding, UX, UI, Web Dev
In cooperation with TSG Global, we worked to refresh the business's visual identity and create a best-of-breed enterprise telecom app.
We worked with TSG to create a dynamic visual identity. We created a multi-channel identity system that delivers voice for the brand wherever it may live. The branding guidelines provided the foundation for designing the app.
Leveraging the identity system, we created a responsive website for TSG Global. The website stood both as a marketing touchpoint for TSG and the gateway to the enterprise app.
We planned, designed, and built an enterprise app that stands as the core product offering for TSG Global customers. Customers are enabled to lookup available phone numbers, setup advanced calling features, purchase new numbers and services, and manage it all under one app.
TSG Global, a mid-sized enterprise telecom provider now has a best-of-breed visual communications system and enterprise telelcom application with rave reviews from TSG's current and prospective customers.
"sharp+nimble did a great job in delivering value for us. The new experience is incredible." TSG Chief Technology Officer